How effectively can your clients and prospects articulate what you do? The answer to this question could have some important implications. A clearly defined service model could ultimately make or break your firm.
An education webinar provided for Scottrade® Advisor Services by practice management firm ActiFi* suggests this is an area where many RIA firms may fall short. More than 60% of participants on the live webinar “Creating a Service Model Diagram” said the way they communicate their value propositions could be improved.
Defining your client service model is the place to start, according to ActiFi. This helps sets expectations with clients, your centers of influence and your team members. Having a clearly-designed customer service model can help generate valuable answers to these questions:
- How are you perceived by your clients?
- What’s your value proposition?
- What is the client’s call to action?
- Why should clients want to meet with you on a regular basis?
A well-defined customer service model can help position you as a trusted resource and partner with a vested interest in your clients’ wellbeing. It can help you justify your fees by communicating the things you do on your clients’ behalf that they may not be aware of. It can also help your clients and referral sources describe your business more accurately to others.
100% of attendees who responded to an informal online poll found this webinar to be “valuable” or “extremely valuable.” This was the third webinar in a 4-part series provided by ActiFi in 2016. Click here to listen to recordings from this series.
Click here* if you would like to register for ActiFi’s current webinar series “Enhance Your Client Service Model.” The next webinar in the series will be held on Jan. 10. After registering, you will receive a confirmation email containing information about joining the webinars.